The International Print Museum, established in 1988, is undergoing a rebranding to enhance its role as a creative and innovative hub. The museum preserves printing artifacts and offers workshops and exhibitions, helping people connect with the art of print. As a non-profit, it aims to engage contemporary audiences by fostering curiosity and innovation. This rebranding project will redefine satisfaction through craftsmanship and immersive hands-on experiences, inviting everyone to explore, learn, and create.
The International Print Museum, established in 1988, is undergoing a rebranding to enhance its role as a creative and innovative hub. The museum preserves printing artifacts and offers workshops and exhibitions, helping people connect with the art of print. As a non-profit, it aims to engage contemporary audiences by fostering curiosity and innovation. This rebranding project will redefine satisfaction through craftsmanship and immersive hands-on experiences, inviting everyone to explore, learn, and create.
The Idea
The Idea
The International Printing Museum is a vibrant center where innovation thrives. Rooted in a rich legacy of printing history, we are dedicated to fostering engaging dialogues among people, history, and the art of printing.
The International Printing Museum is a vibrant center where innovation thrives. Rooted in a rich legacy of printing history, we are dedicated to fostering engaging dialogues among people, history, and the art of printing.
The Logo Inspiration
The icon draws inspiration from the wheel of a printing machine, symbolizing the dynamic nature of printing. Additionally, it incorporates four elements inspired by the traditional CMYK color model used in printing, representing cyan, magenta, yellow, and key (black) colors, which are fundamental to the printing process. This symbolism not only reflects the brand's connection to the printing industry but also underscores its commitment to innovation and traditional craftsmanship.
The icon draws inspiration from the wheel of a printing machine, symbolizing the dynamic nature of printing. Additionally, it incorporates four elements inspired by the traditional CMYK color model used in printing, representing cyan, magenta, yellow, and key (black) colors, which are fundamental to the printing process. This symbolism not only reflects the brand's connection to the printing industry but also underscores its commitment to innovation and traditional craftsmanship.
The Logo lockup
The icon draws inspiration from the wheel of a printing machine, symbolizing the dynamic nature of printing. Additionally, it incorporates four elements inspired by the traditional CMYK color model used in printing, representing cyan, magenta, yellow, and key (black) colors, which are fundamental to the printing process. This symbolism not only reflects the brand's connection to the printing industry but also underscores its commitment to innovation and traditional craftsmanship.
The icon draws inspiration from the wheel of a printing machine, symbolizing the dynamic nature of printing. Additionally, it incorporates four elements inspired by the traditional CMYK color model used in printing, representing cyan, magenta, yellow, and key (black) colors, which are fundamental to the printing process. This symbolism not only reflects the brand's connection to the printing industry but also underscores its commitment to innovation and traditional craftsmanship.
Moodboard & Brand Attribute
Moodboard & Brand Attribute
The icon draws inspiration from the wheel of a printing machine, symbolizing the dynamic nature of printing. Additionally, it incorporates four elements inspired by the traditional CMYK color model used in printing, representing cyan, magenta, yellow, and key (black) colors, which are fundamental to the printing process. This symbolism not only reflects the brand's connection to the printing industry but also underscores its commitment to innovation and traditional craftsmanship.
The icon draws inspiration from the wheel of a printing machine, symbolizing the dynamic nature of printing. Additionally, it incorporates four elements inspired by the traditional CMYK color model used in printing, representing cyan, magenta, yellow, and key (black) colors, which are fundamental to the printing process. This symbolism not only reflects the brand's connection to the printing industry but also underscores its commitment to innovation and traditional craftsmanship.
The Application
The Application
The International Printing Museum is a vibrant center where innovation thrives. Rooted in a rich legacy of printing history, we are dedicated to fostering engaging dialogues among people, history, and the art of printing.
The International Printing Museum is a vibrant center where innovation thrives. Rooted in a rich legacy of printing history, we are dedicated to fostering engaging dialogues among people, history, and the art of printing.
The Digital Brand Guideline
The Digital Brand Guideline
The International Printing Museum is a vibrant center where innovation thrives. Rooted in a rich legacy of printing history, we are dedicated to fostering engaging dialogues among people, history, and the art of printing.
The International Printing Museum is a vibrant center where innovation thrives. Rooted in a rich legacy of printing history, we are dedicated to fostering engaging dialogues among people, history, and the art of printing.
The International Printing Museum is a vibrant center where innovation thrives. Rooted in a rich legacy of printing history, we are dedicated to fostering engaging dialogues among people, history, and the art of printing.
Digital Brand Guideline Website
Digital Brand Guideline Website
Companies are adopting digital brand guideline websites to ensure consistent and efficient brand management. These platforms provide real-time updates, centralized access to brand assets, and interactive features, reducing the risk of outdated branding and enhancing usability. This approach helps maintain a cohesive brand identity and quickly adapt to market changes, strengthening overall brand presence.
Companies are adopting digital brand guideline websites to ensure consistent and efficient brand management. These platforms provide real-time updates, centralized access to brand assets, and interactive features, reducing the risk of outdated branding and enhancing usability. This approach helps maintain a cohesive brand identity and quickly adapt to market changes, strengthening overall brand presence.
Roles
Roles
Graphic Design
VIsual Design
Web Design
Web Development
Graphic Design
VIsual Design
Web Design
Web Development
By Sally Chen