Zero Dimension is a recently established subsidiary of Huaxiu, China's leading brand in the medical beauty industry. The company's primary focus lies in catering to the young consumer demographic, with the aim of expanding the youth market in China.
As a freelancer, I have engaged in extensive collaboration with the brand designer at aolab, my previous workplace, to elevate the brand image and develop a digital product that aligns with the brand's core concept.
Zero Dimension is a recently established subsidiary of Huaxiu, China's leading brand in the medical beauty industry. The company's primary focus lies in catering to the young consumer demographic, with the aim of expanding the youth market in China.
As a freelancer, I have engaged in extensive collaboration with the brand designer at aolab, my previous workplace, to elevate the brand image and develop a digital product that aligns with the brand's core concept.
The Challenge
The Challenge
Help brands identify the functions of digital products and help them find a suitable layout to introduce companies, products, etc, to facilitate subsequent iterative updates.
Help brands identify the functions of digital products and help them find a suitable layout to introduce companies, products, etc, to facilitate subsequent iterative updates.
Brand Visioning
Brand Visioning
Zero Dimension, with a background in medical science and research, embarks on a journey to enhance beauty. Through years of clinical practice, Zero Dimension has developed anti-aging medical maintenance techniques that are non-invasive, free of foreign substances, safe, natural, and long-lasting. Unlike methods that aim for quick but irreversible results, Zero Dimension takes a gradual approach, meticulously and naturally helping each customer create a personalized and distinctive beauty journey.
Zero Dimension, with a background in medical science and research, embarks on a journey to enhance beauty. Through years of clinical practice, Zero Dimension has developed anti-aging medical maintenance techniques that are non-invasive, free of foreign substances, safe, natural, and long-lasting. Unlike methods that aim for quick but irreversible results, Zero Dimension takes a gradual approach, meticulously and naturally helping each customer create a personalized and distinctive beauty journey.
The Idea
The Idea
Analyzed the identified young audience customer, the current Asian aesthetics, and based on analysis of their new brand name. We then established a new visual symbol and visual system for ZERO DIMENSION
Analyzed the identified young audience customer, the current Asian aesthetics, and based on analysis of their new brand name. We then established a new visual symbol and visual system for ZERO DIMENSION
Brand Attributes
Brand Attributes
Create a brand experience that embraces minimalism while radiating a cheerful, forward-thinking energy. The design should feel sleek and uncluttered, allowing the future-focused elements to shine through with clarity. Every interaction should evoke a sense of optimism, combining simplicity with a vision for what's ahead, leaving users feeling inspired and connected to the brand’s progressive spirit.
Create a brand experience that embraces minimalism while radiating a cheerful, forward-thinking energy. The design should feel sleek and uncluttered, allowing the future-focused elements to shine through with clarity. Every interaction should evoke a sense of optimism, combining simplicity with a vision for what's ahead, leaving users feeling inspired and connected to the brand’s progressive spirit.
Moodboard
Moodboard
Discovering Beauty in Multiple Dimensions / Science for Aesthetics: Beautiful and Unique / Balanced Approach: Sustainable Beauty / Sharing Beauty: Spreading Joy
Discovering Beauty in Multiple Dimensions / Science for Aesthetics: Beautiful and Unique / Balanced Approach: Sustainable Beauty / Sharing Beauty: Spreading Joy
IA Map
IA Map
In the first step of our work, we identified the content needed for each page and determined the total number of pages.
In the first step of our work, we identified the content needed for each page and determined the total number of pages.
Design Digital Brand Web
Design Digital Brand Web
ZERO DIMENSION's Landing Page
ZERO DIMENSION's Landing Page
ZERO DIMENSION's Landing Page
01 Explore a New Dimension of Minimalist and Dynamic Interaction
01 Explore a New Dimension of Minimalist and Dynamic Interaction
Craft an engaging and vibrant visual experience that captivates the user’s attention, drawing them in and sparking curiosity to learn more about the company. The goal is to create an immersive atmosphere that encourages exploration and builds a strong connection with the brand.
Craft an engaging and vibrant visual experience that captivates the user’s attention, drawing them in and sparking curiosity to learn more about the company. The goal is to create an immersive atmosphere that encourages exploration and builds a strong connection with the brand.
Concept & Menu
Concept & Menu
02 Get to know more about the brand and the beauty
02 Get to know more about the brand and the beauty
It exemplifies the brand's longstanding commitment to the concept of medical beauty, providing customers with an opportunity to engage with the brand in a relaxed and youthful manner. This approach allows for a deeper understanding and appreciation of the brand's values and innovations in a welcoming and fresh context.
It exemplifies the brand's longstanding commitment to the concept of medical beauty, providing customers with an opportunity to engage with the brand in a relaxed and youthful manner. This approach allows for a deeper understanding and appreciation of the brand's values and innovations in a welcoming and fresh context.
Products Line
Products Line
03 Engaging Customers with a Youthful Approach to Medical Beauty
03 Engaging Customers with a Youthful Approach to Medical Beauty
It exemplifies the brand's enduring commitment to the concept of medical beauty, presenting it in a way that allows customers to engage with and understand the brand more deeply.
By showcasing this focus in a relaxed and youthful manner, the brand creates an inviting atmosphere where customers can appreciate its values, innovations, and dedication to enhancing beauty through medical expertise.
It exemplifies the brand's enduring commitment to the concept of medical beauty, presenting it in a way that allows customers to engage with and understand the brand more deeply.
By showcasing this focus in a relaxed and youthful manner, the brand creates an inviting atmosphere where customers can appreciate its values, innovations, and dedication to enhancing beauty through medical expertise.
Little Universe
Little Universe
04 Blog section
04 Blog section
Here, we create an interactive experience by using mouse tracking to give users a sense of exploration.
Here, we create an interactive experience by using mouse tracking to give users a sense of exploration.
Brand Adoption
Brand Adoption
Zero Dimension, with a background in medicine and research, embarked on a journey to seek beauty. We established the brand's visual style based on Zero Dimension's positioning, conveying the brand concept.
Zero Dimension, with a background in medicine and research, embarked on a journey to seek beauty. We established the brand's visual style based on Zero Dimension's positioning, conveying the brand concept.
Typography
Typography
We updated Zero Dimension’s typography in Simple Chinese and English, we use the simple and easy-to-read typography Source Han Serif SC and Source Han Sans SC. We designed an economical yet flexible component system to effectively represent Pace’s diverse roster of artists, helping the site’s content editors create beautiful new pages with ease. We chose these two font sets to help create beautiful and responsive new pages.
We updated Zero Dimension’s typography in Simple Chinese and English, we use the simple and easy-to-read typography Source Han Serif SC and Source Han Sans SC. We designed an economical yet flexible component system to effectively represent Pace’s diverse roster of artists, helping the site’s content editors create beautiful new pages with ease. We chose these two font sets to help create beautiful and responsive new pages.
Color
The proportions of our colors vary in different functions and scenes. Online content emphasizes richness is eye-catching and has a strong visual impact, so bright colors can be used as the main color, and the visual focus is integrated into the brand color to attract consumers' attention.
The proportions of our colors vary in different functions and scenes. Online content emphasizes richness is eye-catching and has a strong visual impact, so bright colors can be used as the main color, and the visual focus is integrated into the brand color to attract consumers' attention.
Roles
Roles
UI/UX Design
UX Research
VIsual Design
Web Design
Web Development
UI/UX Design
UX Research
VIsual Design
Web Design
Web Development
Sally Chen ( Interaction Designer )
Collaborate with aolab Team
Sally Chen ( Interaction Designer )
Collaborate with aolab Team